Vic Jordani is a film director working across advertising, branded content, and cinema. After 10 years shooting fashion campaigns in Rio de Janeiro — where she developed playful, dreamlike, and sensitive narratives — she decided to dive into the world of advertising. Her goal is to craft unique narratives, always exploring a poetic atmosphere that invites the viewer to lose themselves in small visual fragments.

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She has collaborated with brands such as Farm, Dress To, Oh! Boy, and others. Recently, she studied Cinematography at Universidad del Cine in Buenos Aires, where she lived for the past four years. During that time, she wrote and directed the short film Despertar, a drama with subtle touches of suspense. More than a sensitive film, it delves into an intimate and delicate territory: the experience of motherhood intertwined with grief, exploring how pain can transform into silence, into image, and finally, into poetry.

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Over the past year, she has directed advertising campaigns for LATAM Airlines, VEET, DOVE, ClearSale, and Poise (Kimberly-Clark), in collaboration with major agencies such as GUT São Paulo, CP+B, Oliver, David, Ogilvy, among others.